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Fairtrade Towns
Windermere and Bowness
Brampton Carlisle Cockermouth Eden Valley Egremont Kendal Kirkby Lonsdale Keswick Lakes Parish Millom Windermere & Bowness

About Fairtrade Towns
To become a Fairtrade town or area you must meet the following five criteria:
1. The local council passes a resolution supporting Fairtrade and agrees to serve Fairtrade coffee and tea at its meetings and in its offices and canteens.
2. A range of Fairtrade products is readily available in the area's shops and local cafes/catering establishments.
3. Fairtrade products are used by a number of local work places and community organisations.
4. The town attracts media coverage and popular support for the campaign.
5. A local Fairtrade Steering Group is convened to ensure continued commitment to its Fairtrade Town status.

For more details of Fairtrade Towns nationally, visit the Fairtrade Foundation
Web site.

Local Information
Windermere is a small yet charming lakeland town situated 1 mile from the lake shores. It is a centre for walking and climbing, and has many attractions including the Lake District National Park Visitor Centre at Brockhole. Bowness-on-Windermere is situated on the shores of the lake and is the largest town in the National Park. It has opportunities for many kinds of excursion on the lake and is the home of the Windermere Steamboat Museum. At 10.5 miles long and 0.5 miles wide, Windermere is England's largest lake.

Background
The Windermere and Bowness Fair Trade group started with just two people in April 2003. This was followed by further meetings at which friends from Kendal showed us the way forward. We launched the Fairtrade Town campaign with a meeting at the Hydro Hotel, Bowness attended by about 100 people. Bruce Crowther from the Fairtrade Foundation and Simeon Greene representing banana farmers in the Windward Isles were the main speakers. In addition we had 6 local speakers including managers from Booths and Co-op supermarkets and a guest house owner. Active campaigning continued. Initially our local council was very critical of Fairtrade but we eventually won their support and achieved Fairtrade status in June 2004.
   Our celebrations took place on May 14th 2005. We were fortunate in having the support of Windermere Lake Cruises who gave us their largest boat for the afternoon. By March, Ambleside had achieved Fairtrade status and we decided to celebrate jointly with them. This was particularly apt as we had started together.
   Our Fairtrade cruise took place in glorious sunshine. We had about 300 guests and 200 members of the public on board as the Teal sailed around Windermere. Our guests included Bruce Crowther, Tim Faron MP, our Mayor and Chairman of the South Lakes District Council, Taffy Thomas a local storyteller and Benjamin Bunny.
   Forty two banners showing the support of local shops, restaurants, attractions and schools greeted people at the pier and a samba band dressed in red with their leader on stilts played as guests boarded the boat.

Before the Fairtrade Cruise
Before the Fairtrade Cruise.

The celebration cake
The celebration cake.

Members of the Fairtrade group
Members of the Fairtrade group.

The North Eastern Co-op gave us 36 bottles of Fairtrade wine and local supermarkets supplied enough Fairtrade samples to feed all 500 people on board. Finally we had a huge cake made with Fairtrade ingredients by a local cake studio.
   Over the past 3 years our group have visited nearly all the hotels and guest houses in our areas. We have held tastings in our local supermarkets, talks in schools, exhibitions in the library and have had a stand at the Annual Air Show which attracts over 3,000 visitors. We have many plans for the future and are currently producing a new directory.

Contacts
Jenny Baker, 015394 47503

Rachel Crowfoot, 015394 42738